Why is home made better than commercial?
Commercial dog food is designed to travel well, to be cheap, to have a long shelf life, to be easy and to have the appearance of having all the nutritional elements that are necessary for your dog.
In reality commercial dog food is a booming 16 billion $ industry. The rules and regulations that these companies have to respect are minimal, this leaves a lot of space for manipulation and false marketing.
Most of the indications on commercial dog food packaging are for the dog owners benefit, not the actual pet. These companies thrive on our emotions, they say things that make us feel better, this allows us to feel like we are doing the right thing for our pets that we adore so much.